Insights
Lessons, case studies and thought leadership from the American Journalism Project’s work building sustainable local news
A movement in motion: Impact, ambition and the future of local news
In April 2026, Sarabeth Berman, CEO of the American Journalism Project, delivered the opening remarks at AJPalooza, an annual gathering of nonprofit local news leaders...
Research in action: How newsrooms can use AI to integrate “Words That Work” into their strategy
By combining the “Words That Work” message frames with generative AI, newsrooms can bridge proven communication research and everyday workflows.
Want to build a stronger earned revenue function in your news organization? Start by listening to potential sponsors
Extending community listening to the business side of journalism can lead to conversations that offer a better understanding of a sponsor’s goals and challenges, what...
Case study: How Montana Free Press found revenue growth hiding in plain sight
This case study shares concrete, replicable strategies that helped Montana Free Press, a member of the American Journalism Project portfolio, achieve significant growth in reader...
